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This web page jimbowley.com states the following, "Jim Bowley - Raise Your Guitar Game." We saw that the webpage said " Dozens of lessons and articles to get you on the right track, no matter your skill level." It also said " Practical courses of study for the serious guitar enthusiast. One-on-one instruction my specialty - in person, long distance or by video submission. Jamie Andreas, Guitar Principles. Jim offered the best learning experience Ive ever received from anyone on any subject. He helped me get into Berklee and put me on the path to doing what I love." The header had guitar as the highest ranking optimized keyword. It is followed by music, lessons, and teacher which isn't as ranked as highly as guitar. The next words jimbowley.com used was instructor. instruction was included but could not be seen by search parsers.